The road to rebuilding homes for the millions of earthquake victims in Sichuan is a long and difficult one. At Pacific Coffee we do our best to help those in need. It is in this light that we offer our support to SCMP Homes for Hope programme, by placing a donation box in every coffee house to collect donations for this meaningful programme in this coming May. In addition, we are launching a series of sales-driven initiatives to help raise more money to rebuild homes in Sichuan.
Flavours of Hope
Two promotional drinks, namely Spicy Mango Chillino and Spicy Mango Latte as well as a special food item will be launched in Pacific Coffee in May, titled "Flavours of Hope". The exotic, spicy flavor echoes the traditional taste of Sichuan cuisine. During May 1 to June 14, 2009, for every purchase of these "Flavours of Hope", Pacific Coffee will donate HK$2 to SCMP Homes for Hope.
Special-edition "Hope Mug"
Pacific Coffee's thermal mugs have always been one of its best selling items. A special-edition white thermal mug has been produced to commemorate this special month. At 22oz, the mug is able to hold an alto size coffee, the biggest size now available at Pacific Coffee. From May 1 to June 14, Pacific Coffee will donate HK$5 to SCMP Homes for Hope for every purchase of the "Hope Mug".
To help conserve the environment, it is customary for customers who bring their own mugs receive a HK$1 off on their purchase. During the month of May, Pacific Coffee will additionally donate HK$1 to SCMP Homes for Hope for every customer who undertakes this thoughtful gesture.